Abercrombie sold an idea of unattainable, white masculinity to youth, former employee says

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Abercrombie sold an idea of unattainable, white masculinity to youth, former employee says
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One of the most notorious T-shirts Abercrombie and Fitch released featured racist caricatures of Asian men and read, “Wong Brothers laundry service — Two Wongs can make it white.”

April 20, 2022, 10:26 PM UTCAnthony Ocampo remembers how difficult it was to come of age as a queer, Filipino American man in the early 2000s, an era defined by rigid standards of beauty.

While Ocampo said he was happy to rail against the company’s racist practices two decades ago, the brand’s aesthetic affected his own sense of attractiveness for some time. Abercrombie’s current CEO, Fran Horowitz, said in a statement that the documentary is “not reflective of who we are now” but acknowledged that it had, in its past, taken “exclusionary and inappropriate” actions under former leadership that have since been overhauled.

Pauli Wai of the Chinatown Community Development Center works on posters before a demonstration in San Francisco on April 18, 2002, to protest a line of five T-shirts depicting stereotypes that were sold by Abercrombie & Fitch.Ocampo said that during his first year at Stanford University, in 1999, the clothing practically became the campus’s unofficial uniform. Surrounded by the Abercrombie aesthetic, Ocampo said he unintentionally bought into it, as well.

“She didn’t give me a reason until I pressed,” Ocampo said. “She said, ‘Well, my manager says we can’t rehire you because we already have too many Filipinos working at this store,’ and that’s when I was stunned into silence.”

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