Tommy Hilfiger and Shawn Mendes are back for a sequel collection together. “I was born in ‘98, so my parents were living in Tommy Hilfiger,' Mendes told WWD about his first recollections of the American brand.
“I haven’t done this with a current live music icon in many years since Aaliyah and Britney Spears. So it’s like coming home to me,” said Hilfiger at his brand’s London headquarters in Knightsbridge, right next door to Harrods. The women’s and men’s collection is an ode to the ‘90s, embossed with the Tommy Hilfiger logo on the sports bras and boxer briefs; wide-leg slouchy pants; varsity jackets; tank tops, and rugby shirts.
, I thought it was incredible because a lot of people talk about it, but they don’t walk the walk,” said Hilfiger, pointing out that the stars and stripe rugby shirt that Mendes was wearing is made from 80 percent organic cotton and 20 percent recycled yarns. The collection uses Recycro, which makes dye from reprocessed fibers from pre-consumer factory cutting waste into a colored powder and Circulose, a new material made from mixing recycled textile waste with wood fibers, which reduces the dependency on virgin fabrics.
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