A one-eyed cat named Crash is the first-ever cat to win the Cadbury Bunny contest, making him the brand’s official “spokesbunny” for the year.
The chocolate company announced Crash’s win in a news release Tuesday. The lucky winner is an 8-year-old from Boise, Idaho, according to the release. Crash was injured in a “devastating” car accident, according to the release. The accident left him “severely injured and left with one eye.” While healing at a local shelter, Crash’s “quirky, outgoing personality” earned him the love of shelter staff, the release said.
“We are jumping with joy to hear Crash is the next Cadbury Bunny but not surprised as he is always the center of attention in any room. He’s been through so much over the past few years and we appreciate the love his friends, family and cat enthusiasts across the country have shown,” said Corey. “We can’t wait to see Crash take center stage for this year’s Cadbury Clucking Bunny Commercial and share his story with the world.” Crash’s commercial will premiere March 25, according to the release.
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