A new gaming satire site from The Onion seems to emulate another, more established site. We spoke with the editors of Hard Drive about their new rival.
The Onion apparently thinks video games are a joke. That’s the rebuttal from Hard Drive, a satire gaming news site launched in 2017, to news that The Onion is starting its own similar site called Onion Games Network . Hard Drive is also part of a larger network - the Hard Times suite of websites - but while Hard Times focuses on content with a punk slant, Hard Drive set its sights on gaming. And it worked.
Hard Drive has discovered what many other digital media sites are still learning, the gaming audience is huge and hungry for content. Is Hard Drive worried now that The Onion, itself a legendary satire publication with a massive reach and reputation, is chasing that audience? Not really, said Saincome. Hard Drive sees itself as a better fit for gamers because the staff are gamers, too.
For the Hard Drive staff, this means recognizing those strengths give them an advantage with an audience that can be hard to please. Gamers often see themselves as outside the mainstream, and their deep knowledge of games and gaming culture mean voice and authority are incredibly important. But it’s more than just tone. Editor-in-chief and co-founder Jeremy Kaplowitz told Newsweek one of the key differences is transparency. While The Onion features stories with no bylines, Hard Drive makes sure its authors are front and center.
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