Activist group Barbie Liberation Organization fooled some press outlets and consumers with a new 'EcoWarrior' doll.
, the announcement of an"EcoWarrior" Barbie doll drew the attention of media organizations and consumers, including an apparent pledge from toymaker Mattel to stop using plastic by 2030., published Tuesday on a website that looked remarkably similar to Mattel's corporate page, even had CEO Ynon Kreiz seemingly drawing the line at producing more plastic dolls:"We have made more than a billion plastic Barbies, and enough is enough.
Instead, she proclaimed, Barbies would soon be made from mushrooms, kelp, hemp and other natural products. The EcoWarrior line was designed to honor ecological activists such as Greta Thunberg, Julia Butterfly Hill, Phoebe Plummer and Nemonte Nenquimo, the statement claimed. Hannah also declared that the new Barbie would"return to the earth, just like all living things," instead of"persisting forever as a poison Barbie.
An activist group called the Barbie Liberation Front issued an elaborate hoax on Tuesday, issuing fake press releases that appeared to be from Barbie maker Mattel. The false statements claimed the toymaker was producing an"EcoWarrior" Barbie made from biodegradable materials, and that it would go plastic-free by 2030.
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