JJ Martin’s first coffee-table book ‘Mamma Milano’ is, in equal parts, a memoir, a design journal, a travel guide, a blueprint for starting one’s own business, and even a guide to adopting a spiritual practice.
The hand gestures. The aperitivo snacks. The men who ride bicycles in Brioni suits. The massively talented artisans, and the chaos on which everyone seemingly thrives. According to La DoubleJ’s Milan-based founder JJ Martin, these are just a few of the endless reasons to embrace Italian life. And by that, she actually means living in—not just visiting or traveling through—Italy, an effort requiring one to see and accept the often-romanticized country in all its complicated, contradictory forms.
The struggle is real, and there was a lot of learning that I thought would be a benefit,” she says later, reflecting on her narrative choices. Eventually, little by little—or as the Italians would say, piano, piano—Martin surrendered to the nature of her surroundings. And wondrous things happened. “When I stopped blaming and fighting with Italy, Italy stopped fighting with me. When I did less, I got more,” she writes.
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