A New Arena in Palm Springs Is Proving Coachella Valley Can Host Superstars, Too

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A New Arena in Palm Springs Is Proving Coachella Valley Can Host Superstars, Too
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Acrisure Arena cracks the top 10 on Billboard’s midyear Top Venues (10,001-15k capacity) chart.

“Part of our success booking artists is that many artists are playing Acrisure Arena on a separate leg of their tour months apart from their L.A. dates,” says Bolton. “There certainly are times when artists will play us after stopping in Orange County or Los Angeles, but in many instances, we’re booking artists as they come across the Southwest and then head into Las Vegas or the Central Valley, making the building very routable.

Another factor in Acrisure Arena’s success is the building’s innovative, fast-paced, high-touch design. Most seats in the building are in the arena’s lower bowl, which has wide concourses that make moving around the building simple and dramatically decrease time spent waiting in line, thanks to innovative grab-and-go food catering stations.

And while the Coachella Valley population is fairly small, Palm Spring’s year-round marketing efforts attract 14 million visitors to the region each year, including 3 million annually to Palm Springs, according to the city’s conference and visitor’s bureau, accounting for $7.1 billion in spending. Those visitors include 450,000 Canadians who spend their winters in the area, many of whom support the arena’s Seattle Kraken minor league team, the Coachella Valley Firebirds. In the team’s first season, it reached the league championships and is currently facing the Hershey Bears in the finals.

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