Fewer Americans know that K-pop is just one musical genre among many in a country bursting with sounds — trot, indie rock and rap, to name a few. Here’s a guide to the lesser-known side of the Korean music scene:
Think of South Korea as a benevolent cultural volcano, sporadically erupting some new sound or style across the planet with little warning. It happened when “Gangnam Style” blew up 2012. It happened in 2020 when “Parasite” swept the Oscars and a year later with “Squid Game.” If history holds, it will happen again.Millions of us now live in the cloud of the K-pop eruption, with bubble-gummy, hi-hat-filled bands including BTS and Blackpink regularly hitting the top of the charts.
“I think Billboard merging with Melon is going to really open up the chances for other K-pop groups as well as other genres of Korean popular music, like trot, ballads, or indie pop to be more exposed in the U.S.,” said Jung-min Mina Lee, a Duke University professor who studies Korean popular music.
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