In Part 2 of his series on the lack of consumer portability and choice in the mobile ecosystem, analyst Anshel Sag takes a closer look at the issues facing cloud services, app stores and wearables.
One of the most common issues for users switching between cloud and app ecosystems is the lack of portability of apps across those platforms. This lack of portability means that even if a user has paid a developer for an application on one platform, they are almost certainly going to have to pay that developer once again to use that application again on the new platform. This makes a user’s switch from one platform to another even more costly.
Alternatively, you have companies like Fitbit, which is now part of Google. Fitbit’s wearables are very much smartphone and mobile ecosystem agnostic, focusing on the device’s hardware and software user experience, irrespective of the operating system. That might change over time as Google gets more involved in Fitbit’s roadmap and integrates it further into Android Wear.
Watches and fitness bands are not the only wearables experiencing hardware lock-ins; for example, Apple’s AirPods Max and Airpods Pro can only experience spatial audio and other features when paired with an Apple device. Still, those might be more justifiable as they likely require specific hardware capabilities on both ends to make the feature work.
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