Stories about places are common. But Galaxy's Edge is a place about a story—and it's one that feels like Star Wars. (From 2019) StarWarsDay
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At the time, Scott Trowbridge was the head of research and development at Disney Imagineering, the company's theme-park design arm. A USC film major who'd spearheaded the immersive Harry Potter attractions when he ran Universal Creative, Trowbridge proposed a novel way to capitalize on the newly acquired IP. He pitched Disney's “first franchised, story-universe-based creative development studio.
With Lucasfilm's Story Group onboard, the imagineers set out to compile a several-hundred-page bible of Galaxy's Edge background stories. Maintaining it was Kerrison's first job with the imagineers, who Starwarsified the place by combining otherworldly wilderness with a teched-out overlay of full-scale greeblies . That's look and feel.
All those switchbacks, drops, and omnimoves provided structure for a story. On so-called dark rides, one tableau, a spatialized version of a classical story's temporal sequences. As John Hench, the lead imagineer from the 1950s to the '80s, told the magazinein 1978, Disneyland “was planned like a motion picture, to evolve and unfold in time so a thread runs through it.”
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