A ‘formidable force’ for tourism

MATTA News

A ‘formidable force’ for tourism
AnniversaryGolden JubileeTourism
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MADRID (Reuters) - Norway's Casper Ruud won his first Masters 1000 title on Sunday, as he stormed to a 7-5 3-6 6-4 victory over fifth seed Jack Draper in the Madrid Open final with a gutsy performance that showcased his claycourt mettle.

Enduring legacy: Khairul Firdaus receiving a token of appreciation from Wong at the MATTA 50th Anniversary Gala Dinner. — IZZRAFIQ ALIAS/The Star

Khairul Firdaus highlighted MATTA’s evolution from humble beginnings into a formidable force representing thousands of agents and shaping national tourism policies. Shared culture: Dancers performing a traditional routine during the MATTA 50th Anniversary Gala Dinner. As the nation prepares for Visit Malaysia Year 2026, Khairul Firdaus emphasised three strategic pillars which include sustainability, digitalisation and collaboration.

Looking to the future, Wong outlined MATTA’s four guiding pillars: sustainability, youth empowerment, digitalisation and industry empowerment.

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