A fintech entering the crowded wealth management space just nabbed nearly $9 million in funding from the VCs that backed Venmo, Monzo and Acorns

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A fintech entering the crowded wealth management space just nabbed nearly $9 million in funding from the VCs that backed Venmo, Monzo and Acorns
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Matador announced nearly $9 million in early funding and a Series A round co-led by Accel and Greycroft.

Ian Sigalow, partner and co-founder at Greycroft, compared Matador to payments app Venmo, which he was an early investor in. Matador's feed, which shows the user's friends' interactions and investments, functions in a similar way as Venmo's.

What makes Matador different from other investing apps, Malling said, is its social features. Customers are encouraged to connect with friends, share their own investment decisions and comment on each other's choices. The community feel of the platform gives newcomers comfort when making investment choices, he added, allowing them learn and interact with each other as they go.

"You think about a 25-year-old today. ... You didn't adopt social networks. You grew up on social networks. There is a lot of familiarity there. Make people all the more comfortable kicking off their financial journey with us versus somebody else," Malling said."You don't take a trip without going to TripAdvisor, checking out hotels or Airbnb and seeing ratings of experiences. So we really want to bring that same dynamic into the world of investing.

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