According to a new report from Nielsen, 19% of time consumers spent watching TV in OTT-capable homes is spent on streaming.
reported last week ViacomCBS has plans for a streaming service
To make money from streaming, those companies charge monthly subscriptions or provide ad-supported content or some combination of the two, like Hulu or Peacock. Thirty-one percent of that streaming time went to Netflix in the fourth quarter of 2019, while 21% was spent watching YouTube, 12% was spent watching Hulu and 8% was spent watching Amazon Prime Video. Twenty-eight percent was spent watching other services.
The survey found 96% of respondents aged 18 to 34 subscribed to a paid streaming video service, while 47% of respondents aged 18 to 34 claimed to subscribe to three or more paid services.
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