WINNIE CHAN, 52 Bynd Artisan co-founder As the co-founder of the home-grown paper and leather craft brand, Ms Chan's journey extends far beyond the sleek shopfronts and savvy marketing that define the household name today. It’s a story rooted in...
As the co-founder of the home-grown paper and leather craft brand, Ms Chan's journey extends far beyond the sleek shopfronts and savvy marketing that define the household name today.
The brand encapsulates both James' and my vision of bringing the tradition of hand-crafting and meaningful gifts into modern lives. We are still competing with foreign brands, especially the mass-market ones with price points that are much, much lower. We will be transforming our Holland Village atelier into an experience store for three months, with at least 10 new collaborations.Working on all the collaborations and learning new points of view.Working with them really makes us think twice and look at things from different perspectives. I really enjoy that process.We are a Singapore brand and we work primarily with other Singapore collaborators.
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