A Facebook ‘army’ and freewheeling tweets: Inside the billion dollar Trump 2020 campaign machine by hunterw
ARLINGTON, Va. — Four years ago today, Donald Trump was poised to descend his golden escalator and begin a ride that would take him all the way to the Oval Office. As he prepared his campaign, Trump didn’t have much of a team. Even weeks before the launch, Trump’s braintrust was largely limited to four close associates who planned his White House bid from his Manhattan office. This time around, things are going to be very different.
The blueprint also involves making no attempts to constrain Trump, even when his Twitter tirades or off the cuff comments up end the campaign’s carefully made plans. In 2016, Trump won the White House as an outsider scoring a stunning upset. Now, he is the establishment and his team hopes they can combine a huge, professional infrastructure with a candidate they acknowledge is the ultimate “disruptor.” It’s a volatile mix that’s unprecedented in the political arena.
“The RNC and the Republican Party are firmly behind the president. Any effort to challenge the president’s nomination is bound to go absolutely nowhere,” the RNC spokeswoman said. Of course, being president also comes with pitfalls. Trump’s time in office has proved divisive and, while Democrats may not be united behind a single 2020 candidate yet, the congressional opposition has been aggressively investigating and attacking Trump’s White House. But Trump’s campaign is confident he can run on his record.
Trump and his allies have described Mueller’s report as a complete exoneration of the president and focused on the fact there was no evidence of cooperation between his campaign and Russia. Murtaugh echoed that line and added that he would “not be at all surprised” to see Trump bring up the report regularly on the 2020 campaign trail.
Expanding his Latino support would provide a boost to Trump’s hopes for a second term, and there is evidence the community isn’t a monolithic bloc of opposition to the president. Trump received nearly 30 percent of the Latino vote in 2016 and more recent data has indicated he has retained the support of about 20 percent of the community. There is also data to suggest some Latinos are staunchly opposed to illegal immigration while a wide swath of the community doesn’t see the issue as a priority.
Trump’s official campaign isn’t the only part of his 2020 machinery. He is also being supported by the America First Action super PAC. While presidential candidates sometimes have multiple political committees vying for supremacy among their supporters, America First Action has a quasi official status, and multiple key members of Trump’s inner circle are working with the PAC.
“Under President Trump’s administration, he’s had the lowest unemployment in history for African Americans and Hispanics. For women, it’s the lowest in 65 years. So, we feel we have a great story to tell here. We’re the hottest economy in the world,” Sadler, the PAC’s communications director, told Yahoo News.
Trump’s 2016 campaign featured Facebook staffers embedded in an office near where Parscale was set up. A senior Trump campaign staffer who spoke to Yahoo News said they weren’t sure whether anyone from Facebook is working at the headquarters. However, the campaign is clearly open to the idea and plans to have a large team crafting Facebook ads.
However, as he outlined the campaign manager’s role, Murtaugh, the communications director, made clear Parscale isn’t the ultimate authority on the team. “He gives direction, a vision. He gives goals,” Murtaugh said, adding, “Sometimes he says, ‘This is what the president wants.’ And that’s kind of non-negotiable.”
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