The rapper and Gucci Guilty campaign star performed for the brand's Cruise show.
The brand’s in-house design team created the Gucci Cruise show this week. Sabato De Sarno, who just started his first day as creative director of Gucci this month after years at Valentino, will present his first collection for the brand in September during Milan Fashion Week—something Rocky will be highly anticipating.
“Obviously, the influence on the culture is heavy, the cult following and whatnot, but I have an innate kind of connection to the brand,” Rocky added to. “I love what Alessandro [Michele] did. I love what they’re doing now. I’m really, really, really excited for the new creative director, just seeing everything he’s been doing.”
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