Nine founders share what Juneteenth means to them and how they plan on celebrating.
Shani Darden, celebrity esthetician and founder of Shani Darden Skin CareJuneteenth is a chance to reflect on the history of the day, as well as educate myself and others on how to continually move forward, and not backwards, ensuring that history does not repeat itself. It is a chance to celebrate Black freedom and resilience. As a Black woman and mother of two daughters, it is always on my mind about how to protect and support POC.
The honest answer to how I’ll be celebrating Juneteenth this year is not an appropriate one. It’s Netflix and chill—although this year it’ll be more HBOMax. I don’t watch movies so it’ll be documentaries. I love spending that time reconnecting with my history. Every time I get a break or a moment, especially a special moment like this, I spend my time just enjoying. When you discover who we are, it is beautiful.
, and he read that book just recently in preparation for the interview so I’m hoping to spend my day reading it.Juneteenth is a representation of how much Black people have overcome in the United States. It’s a time to honor our ancestors, and celebrate how our culture finds beauty, joy and hope in even the most difficult moments.
This year, I’m making a tradition of spending time with other Black beauty founders whether it’s dinner, drinks, or just a long walk so that we can catch up, share, reflect and celebrate both our challenges and accomplishments.As a Nigerian raised in Texas, Juneteenth is a holiday I’ve learned more about over time. Juneteenth to me is not only a day of celebration but also a day of remembrance.
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