These 7 tech CEOs share marketing trends and predictions for 2020:
As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights.Leore Avidar, cofounder and CEO,“In 2020, direct-to-consumer companies will see email unsubscribe rates grow toward 40% and reach all-time highs. With platforms like Instagram, Facebook, and Google becoming increasingly expensive, brands are going to be forced to find alternative channels to communicate with their customers.
"“The cloud provides huge benefits for agility and speed of innovation, but enterprises have recognized that costs can spiral out of control if they are not carefully managed. Next year, we will see an even greater emphasis on financial governance in the cloud as CTOs seek to understand their cloud ROI and hold departments responsible for their cloud usage.
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