A survey found 60 percent of teenagers are considering entrepreneurship over regular jobs for their future careers, with nearly 2 in 5 teens surveyed saying their inspiration for entrepreneurship mostly comes from social media influencers and celebrities
The Company Program Pop-up is geared towards middle and high school students and helps them start thinking about planning and launching business ventures.
"This class shows them there are other opportunities where you can be just as successful," said Cruz. "I didn't even know what entrepreneurship was before coming to this program," said Santiago, adding that she also had a narrow view of business in general. In class she's learned that all businesses start with one thing — a good idea.
This year, the class put together their own small pop-up shop and students were responsible for marketing and selling items to their high school classmates. Santiago designed a Lawrence High School key chain and has even considered making a"Jibbitz" charm so that students could wear it on their Crocs shoes, a popular accessory at the high school.
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