How can you ensure that each of your audience members is engaged and devoted so that they are moving your business needle forward? Here are four tips to building an audience (and rebuilding your current one) for optimal influence.
To do this, you first have to understand who your customer is.creating a ‘customer persona,’ which is a fictional character who exhibits the traits possessed by a typical member of your target audience. In a social media sense, this should go further than just their age and background. What does your ideal customer persona do on Fridays after work? What are their values? The more specific you can get, the better. Perhaps this could be modeled by one of your current customers.
Then, search for these personas by the use of hashtags. If your customer persona plays tennis on Friday afternoons because your company sells custom tennis balls, search for tennis related hashtags to find accounts. Then, genuinely engage with thoughtful comments .Authenticity counts, too. In the saturated world of social media, people can tell when an account solely exists to sell without genuine connection.
“It’s all about being consistently authentic,” he shared. “By ‘authentic,’ I mean I don’t shy away from the personal and vulnerable content. Instead, I show up as a whole person every time I post or share content, and I give value with no expectation of return.” He’s found that this helps people who have never met him in person feel a sense of kinship with him, and start to view him as a close friend. “I treat them as my close friends, too,” he added.
However, if you haven’t noticed by now, the algorithm makes engagement tricky. It’s very possible that one of your audience’s very favorite posts didn’t perform as well as other posts - and there’s no way to know this unless you poll them. Add a poll on your Instagram story or create a Facebook post to ask: “What do you want more of?” Answers could even include topics or types of content you’ve never content that your audience is vying for. This type of market research is crucial.
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