Serum concealers, which are designed to even out skin tone both instantly and over time, are having a moment. Shop our favorites here.
Tower28’s aptly named Serum Concealer sets itself apart with its ultra-thin texture that seamlessly glides across the skin like—you guessed it—a serum. Despite the slightly watery feel, it packs a real punch, offering true medium coverage that hydrates the skin to avoid clinging to any dry patches. And, like the rest of Tower28’s offerings, this concealer was formulated with sensitive skin in mind, meaning it’s ultra-gentle and won’t clog your pores.
If you’re a fan of no-makeup makeup, this is your new best friend. The shade range leans more toward warm and neutral undertones, with only one true cool-toned option, so it might not be the most universal pick. And while the finish is definitely skin-like, it leans more toward dewy than matte.Niacinamide: A form of vitamin B3 that brightens, moisturizes, improves skin texture, and fights signs of aging.
Hyaluronic acid complex: A combination of five hyaluronic acids at different molecular levels to help retain moisture and improve skin elasticity.
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