SunStar Publishing Inc.
Way before the age of international fast food chains establishing a presence in Metro Cebu, a small local business was at it, serving hamburgers and shakes in downtown Cebu since 1980. It operated under a different name then, before settling on the name Orange Brutus. More than four decades later, the brand still thrives even amid stiffer competition.In terms of Orange Brutus’ popularity among locals, nobody is dismissing the fact that it definitely benefited from a first-mover advantage.
But there’s just something about Orange Brutus’ burgers on top of hot plates, served with garlic rice, egg, and some steamed vegetables. It feels like something you’d be able to prepare at home yourself, except, you’re not.Slow food served fastIn the late ‘80s, one Carlo Petrini started a movement nicknamed Slow Food in Italy. It was his response to promoting local and traditional cooking in the face of booming fast-food joints.
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