How a 27-year-old raised over $1 million to build a platform for African designers: 'We know our problems better than anybody else.' (via CNBCMakeIt)
"I was always the person that laid out my first day of school outfit, like, two weeks before school," she says. The South Orange, New Jersey, native ultimately started a fashion blog in high school and took on internships at magazines like Marie Claire and Women's Wear Daily while studying at Rutgers University. She landed a role as a fashion assistant at V Magazine her final semester of college.
. It includes a business-to-business platform connecting global retailers with brands from emerging markets such as Africa, South America, Asia and the Caribbean, a marketplace where consumers can discover these brands and a newsroom that writes about them. After that initial visit to South Africa, Rasool sought out ways to return to the country to found her company. She decided to get a Masters in African Studies at the University of Cape Town and from there, she traveled to Ghana, Nigeria and Kenya to learn about other brands and to start building connections with business owners.
Rasool lived in Cape Town through her degree then moved back to the States in February 2020, first to New Jersey, then to Atlanta. As the company's found investors, it's been able to expand. The Folklore now employs 12 people altogether.After the murder of George Floyd in 2020, Rasool realized retailers were actively looking for Black-owned brands to start stocking and selling.
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