Rising stars of the creator economy: 22 of the social-media industry's new generation of leaders
Leonard, 31, started his career at Google, where he worked for nine years in departments like ad sales and hardware."I had this moment where I thought, 'I like making YouTube videos. Maybe I should just work at YouTube,'" Leonard said.
He helps creators build businesses, introducing them to potential investors to support efforts to expand into brick-and-mortar sales or product launches. He also introduces talent to other creators to foster relationships. As more physical businesses like Lemay's emerge, Leonard is hoping to create a support system that allows them to access the services Google offers for small businesses, like search ads or map listings, with ease.In this series of videos, Trahan attempted to survive for 30 days after starting with just one penny. HeVivien Killilea/Getty Images for YouTubeMatloob, 33, has been working in the short-form video space for six years.
In her role, Matloob looks after the community partner managers who help identify and nurture emerging creators on Shorts, through the Shorts Creator Community.
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