Twenty-two percent of Barbie's audience hadn't been to the movies since the COVID-19 pandemic or couldn't recall the last movie they saw in theaters.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT A recent survey reveals that 22% of Barbie's audience hadn't been to a movie theater in years. Barbie has been a massive box office success, having currently grossed $1.18 billion worldwide. By the end of its opening weekend, Barbie grossed $162 million domestically.
According to a survey by Quorum, 11% of Barbie's audience hadn't been to a movie theater since the onset of the COVID-19 pandemic, and another 11% couldn't recall the last movie they saw in a theater. Of those surveyed, 46% said they go to the movies all of the time and 32% said they go every now and again. The survery was conducted among 1,800 people over the course of the three weeks since Barbie's theatrical release.
How Barbie Got Audiences To Return To The Theaters While the 1,800 people surveyed are only a sampling of Barbie's extensive audience, the results do speak volumes about Barbie's record-shattering box office success. According to the survey, nearly a quarter of the people who saw Barbie haven't been to the theaters since the pandemic or haven't gone in so long that they can't recall the last movie they saw in theaters.
Barbie got audiences to return to theaters by making the movie feel like an event. The 2001: A Space Odyssey-inspired teaser trailer kicked off an exciting marketing campaign that made it clear the movie was going to take risks and would appeal to many demographics. From the interactive Barbie selfie generator to the Barbenheimer discourse, Barbie became a movie that needed to be seen in theaters instead of just waiting for it to become available via streaming.
Good word of mouth has also benefited Barbie. The movie has been widely praised for its stunning production design, its positive messages, Gerwig's direction, and the performances from Margot Robbie, Ryan Gosling, and its other stars, proving the movie lived up to the hype. Barbie's success is proof that plenty of audiences are still interested in going to the movies; they just need to feel like they have a good reason to go.
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