Sawadeekap. We’re reporting live from the 2024 Bangkok International Motor Show (BIMS) and it feels a bit different at Impact Muang Thong Thani this year. The location of the media room where I’m stationed at, …
this year. The location of the media room where I’m stationed at, for one, and the lack of physical press tags that necessitate the display of a QR code in the Line app every time we enter a hall. The latter sounds like progress, but is less user friendly in practice, much like the deletion of steering stalks.
But the real change I’m talking about is the heavy presence of car brands from China at BIMS. This isn’t the first time in Bangkok for the Chinese giants, of course, and the likes of SAIC’s MG has been in the Thai market for awhile now, but a couple of debuting brands gives Chinese OEMs a dominating presence at Impact.
We’ll start off with BYD, which is occupying the biggest plot for a single brand . Unlike last year, the Shenzhen-based EV specialist did not pack their booth with its entire line-up from China; instead the bright and breezy stand focuses on right-hand drive cars that are on sale in Thailand such as theThe OG China brand in Thailand is MG, which is only entering Malaysia now.
We also have Zeekr. Geely’s EV brand has a little corner in the hall previewing what’s to come for Thailand, and we see the Zeekr X compact SUV, the. Launching here for the Thai market, the locally-assembled budget EV has a slightly revised fascia, a distinctly different rear end and ADAS safety/driver assist features for the first time. A conspicuous absence from BIMS is Chery, which had its own
This is just a first-walk overview of BIMS 2024 and we’ll be bringing you more from the show this week, covering the growing Chinese contingent and more familiar car names from Japan, South Korea and Europe. Click on the links to see what these China EVs look like and stay tuned.Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats.
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