ICYMI: Our 2023 SummerBoxOffice preview is here, and we think TheLittleMermaid will be the big winner this year. What do you think?
2023 is the first REAL summer at the box office in four years, since the record-breaking 2019 summer box office that scored mega-hits like the live-action, and many more that had the industry saying"What can stop this?". It turned out a worldwide pandemic could indeed stop everything. While 2022 saw theaters back to full capacity andsetting records, a lack of releases at the tail end of the summer and bad second weekends kept the summer from sizzling. Not so in 2023.
If anything has been proven true in the first four months of the year, it is that people do indeed still want to go to theaters, but they are being very picky about what they come out in droves for.Little Mermaid or the fastest man alive has something to say about it. Coming off a huge blockbuster, the last month of spring is always a great precursor to a great summer in theaters, and it is hard to top. So many films have been overperforming, leading to a $2.6 billion first quarter to build off of. Yet, only seven films grossed over $100 million, one of which was released in December 0f 2022 .
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