The 2023 BMW i7 is the first electric version of BMW's flagship 7 Series sedan, and its luxury-first design sets it miles apart from a Tesla.
The BMW 7 Series has been the venerable German automaker’s flagship for more than 40 years, but with its latest redesign, BMW is taking things in a new — and electrifying — direction.
Design and interior The new 7 Series — and by extension the i7 — is sure to prove controversial due to BMW’s new front-end styling, which combines a massive grille sure to stoke internet memes and odd-looking two-tiered headlights. The effect is exaggerated by an available blacked-out front-end treatment, which makes it look like parts are missing.
Whatever shortcomings the i7 has in practicality, they’re more than made up for by its gleefully wacky interior. BMW filled it with bizarre light-up crystals, elaborate speaker grilles, and other trim pieces that make the i7’s interior feel different without sacrificing the standards of material quality that should be expected at this price point. BMW offers traditional Merino leather upholstery, but also cashmere wool.
BMW’s Digital Key system lets iPhone users unlock the car and drive without taking their phones out of pockets or bags. It doesn’t work with Android phones, however. Looking at other EVs, the i7 is slower to 60 mph than the dual-motor Mercedes EQS 580 4Matic sedan, but quicker than the single-motor version. Mercedes also has an AMG performance model on the way, and a Lucid Air or Tesla Model S will decimate the i7 in a drag race.The i7 is more about luxury, though. It’s supposed to be a sensory deprivation tank on wheels, not a race car. Interior noise was impressively low, and standard air suspension made every road feel glass-smooth.
The Mercedes EQS sedan is rated at 350 miles in its most-efficient form, while the Tesla Model S and Lucid Air top 400 miles and 500 miles, respectively. All of these cars have similar-sized battery packs, but with its repurposed gasoline-car platform, the i7 only manages an efficiency rating of 89 MPGe combined, compared to 97 MPGe combined for the most-efficient EQS configuration, 120 MPGe for the Model S, and 131 MPGe for the Air.
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