From super pigments to sunscreen that doesn't leave a trace
While things are certainly still far from perfect, the last few years have raised the bar when it comes to diversity and inclusion in the beauty industry. And while we can surely thank the Fenty Beauty effect for disrupting color cosmetics by demonstrating what complete shade rangeshave been doing the work to show up for Black folks in the beauty space for decades — and continue to do so to this very day.
Whether it's by formulating hair-care products specifically for Black hair textures, innovative makeup formulas that capture the nuances and undertones of darker skin tones, or serums and creams that address some of the most common skin issues that Black people face — like hyperpigmentation and hydration — Black-owned beauty brands know exactly what the market needs from lived experience, and because of that, they know exactly how to make them.
Today, there are more of those brands out there than ever, crafting those specific, void-filling products alongside products suitable for every and anyone, like gentle, innovative cleansers and sunscreen that doesn't leave a trace. And as Black History Month comes to a close, it's important to remember that celebrating Black people shouldn't be confined to the shortest calendar month of the year, and neither should supporting their business.
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