15 e.l.f. Products That Aren’t Viral Yet (But Totally Should Be)

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15 e.l.f. Products That Aren’t Viral Yet (But Totally Should Be)
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Refinery29 editors nominate their favorite (and underrated) e.l.f. Cosmetics products — all at $12 or less.

. But when that new find also happens to be affordable? That’s the kind of joy that makes us want to shout it from the mountaintops . And, when it comes to budget-friendly beauty that never skimps on quality, there is no one out here doing it likehave each gained over 100 million views on TikTok. But here’s the thing: While some e.l.f. products have skyrocketed to internet fame, the brand offers so many more hidden gems that are equally as impressive.

Ahead, our editors have nominated 15 underrated e.l.f. buys they have personally tried, tested, and vetted — all at $12 or less. From new launches to under-the-radar classics, meet your next generation of beauty holy grails. All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Even if you haven’t heardAll linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I may not have much (read:All linked products are independently selected by our editors.

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