'We might not shop a lot, but we love to shop.'
Logging on to a video chat with Lizzie and Kathryn Fortunato, the twin sisters behind jewelry brand, I can't help but instantly notice their outfits. The creative director and director of sales and operations, respectively, sit side-by-side in identical turtleneck sweaters with slightly slouchy collars—in different shades of citrus green and orange—and crafty pendant necklaces.
"We share clothes and we have a quite similar aesthetic. If anything, I might lean a little bit funky with dramatic silhouettes," Lizzie muses. Kathryn, meanwhile, goes for more tailored shapes—a holdover from her early career in finance—but with adventurous styling courtesy of her twin. "Lizzie can really shop a closet, and mix and match and layer in a way that only the creative director could," Kathryn says.
Since they started their business in 2008, the two always intended to "dress original dressers," as Lizzie says, in pieces with unique, mixed materials. The shapes have downsized from the #PutaBibonIt statement necklaces of the past to the daintier pendants of the present. "We were growing up," Kathryn explains, "and our collections needed to grow up with us.
Kathryn and Lizzie shop in the same way they run their brand: slowly and intentionally. But when a brand has a deeply personal backstory or a small-batch, handmade approach, it's likely to earn their purchase. "I love the idea of supporting someone who feels very much in my shoes," Lizzie explains. And in the Lucky 13 selects ahead, the Fortunato sisters' selects all emphasize local and women-led businesses like theirs.
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