Viewership for the Grammys’ latest flub was up by 30%
, which raked in about half the viewers as the Grammys. This is probably due to the Recording Academy’s. If you need a ratings boost, look no further than the Prince Of Darkness, Lucifer T. Devil, who clearly helped put the Grammys over the hump. This would also account for why the Grammys snubbed Beyoncé for Harry Styles, whose win now comes with a great asterisk on it.
The show was also a win for Paramount+, which saw its biggest live-streaming numbers in history. The Grammys was a major talking point online, where the “broadcast hit 66 billion potential impressions.” Part of that is likely due to people tweeting, “C’mon,” “how can they do this to her again,” and “Harry Styles???”
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