Time to experiment with the summer beauty trend.
Violet, lilac, lavender, and plum — every possible shade of purple is taking over the latest palettes in packs. The newdifferent shimmering purple eye shadows, making the color hard to ignore. However, Claudia Soare, the president of Anastasia Beverly Hills who goes by the nickname Norvina, isn't the first to put together a prominently purple palette.
Beauty brands like Smashbox, Huda Beauty, and M.A.C. have also been adding the luxuriously bright hue to their palette lineups, pairing the cool-toned shade with soft neutrals like cream, chocolate brown, and petal pink. All the palettes make experimenting with purple easier than ever. We rounded up our favorite purple palettes of the moment, ranging from drugstore buys to worthwhile splurges.
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