For instant, minimalist chic
's recent new Marylebone store opening caused such a frenzy, and why we've all been searching the term 'Scandinavian inspiration' on Pinterest for the past couple of years.
The best way to nail that delicate balance between polished and nonchalant and achieve 'effortless' chic? Invest in a few key pieces from a true Scandi brand. We're here to help with 11 of fashion's favourites right here.Name a woman who doesn't love Ganni. The brand has been seen on everyone from Beyoncé and Margot Robbie to Alexa Chung and Pippa Middleton, yet it still seems so down-to-earth – probably due to its relative affordability.
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