‘100% pure New Zealand’ dairy firm busted for using Indian butter

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‘100% pure New Zealand’ dairy firm busted for using Indian butter
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Dairy firm Milkio Foods Limited was fined US$261,452 (S$340,511).

WELLINGTON - A Kiwi dairy company has been busted for falsely claiming its products were “100 per cent pure New Zealand”, despite using butter imported from India.

The Hamilton-based firm misled customers about where its ghee products came from, with “claims like ‘100% Pure New Zealand’ despite importing the core ingredient from India”, the Commerce Commission said in a statement. “Milkio took advantage of this reputation to promote their own products” Commerce Commission spokeswoman Vanessa Horne said.

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