I'm a motherfucking starboy today, tomorrow, and forever. theweeknd
recalled on stage back in 2011."I remember that I heard two songs; there was a song called 'What You Need' and a song called 'The Party & The After Party.' And I'll never forget… that was the night I realized that this is the greatest thing that happened to music in a long time."
He and Abel Tesfaye are no longer quite so close, but Drake's sentiment still holds up. The Weeknd's decade has been monstrous — we've seen him transform from an unknown alternative R&B artist to a global pop superstar. Since 2009, when his music first surfaced on YouTube, The Weeknd has never released two bodies of work that sound the same. He fell in love with the idea of new experiences and challenged himself to reflect them in his music.
Few artists over the past 10 years have been able to do it as successfully as The Weeknd. Because of his mastered ability to diversify himself, his name has been consistently planted in the press, on the charts, among headlining festival acts, and now even movies across the world. Each chapter, as he likes to call it, represents a new journey and conquered style. And as with any good book, no matter how different the chapters are from one another, they combine to create one cohesive story.
. Chapter I was where The Weeknd defined his voice, and had people eagerly anticipating his next release.Repackaging mixtape material to sell has become a common practice for artists now. But no one was doing that until after The Weeknd did.
The mid-2010s reignited an interest in party bangers, backed by artists like Rae Sremmurd, and trap music from Atlanta's next class of superstars. Artists were having fun with everything they put out, likely not caring about the numbers. It was hard for artists to break the seal — once fans caught onto a hit, they weren't letting go, and would play a song hundreds of times rather than searching for a new one.
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