10 actionable steps that consumers and corporations can take to support Black-owned businesses.
has been taking a step back from her platform to do more internal and external work behind-the-scenes, some of which includes organizing on a larger scale. “For me, it's important to move silently right now,” she says. “I'm looking at it from the standpoint of making sure that my mental, spiritual, and emotional health are intact.
While most small businesses aren’t worried about keeping up with supply and demand, there’s definitely some concern with keeping the attention of new customers so this is a great way to stay in the loop. “When we got the flood of traffic our shop was emptied in one day. We don't have anything left on our website,” she adds.
Wofford also emphasizes the importance of prioritizing investing in Black founders. While there has been a lot of focus around female founders over the past few years, she feels that “the movement is a little bit misguided because it empowers entrepreneurs and investors to pat themselves on the back for diversity.” She hopes to see more initiatives to support Black-owned businesses in the investor space because the level of enthusiasm is nowhere near there yet.
Handy and Stewart believe that corporate commitments to being anti-racist mean “putting people over profit” and “shifting at the cellular level via policy and practice.” Brother Vellies founder Aurora James’ new initiativeis an example of positive progress because it is based on equity. What the public needs to see is a bigger commitment to “ownership and accountability for corporate failures and change from within.
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