Lizzo's new shape wear line will have you out here looking 'good as hell,' and 9 more plus-size clothing brands to check out. lizzo shapewear yitty plussizefashion
Lizzo, the 33-year-old superstar artist and activist, is reclaiming power for plus-size women by launching her new, all-inclusive shapewear line. “We play by our own rules. We celebrate all bodies” Lizzo states on her brand's Instagram post, and she is not backing down from creating a brand that"celebrates, hugs, and loves every single body.
Lizzo set out to reinvent fashion and what is redefining every beauty standard with her brand. “I’m tired of discomfort being synonymous with sexy, If it's uncomfortable TAKE IT OFF. And if it feels good PUT IT ON”, Lizzo explains on Instagram. The singer is no stranger to being body-shamed and the challenges that accompany being larger-sized.
ADVERTISEMENT The term “plus-size” was first used in a 1920 ad for Lane Bryant, the first all-exclusive plus-size store in New York. But until recently, few companies or designers bothered to incorporate plus-sized clothing. In their lines Today, plus-sized women are walking runway shows, appearing in magazines and tv shows, and brands like Yitty are creating clothing that puts the needs and desires of plus-sized customers first.
Here are 10 other plus-size clothing designers and brands to check out that will make you feel comfortable and confident in your curves :Tamara Malas was founded on the idea that fashion should be for everyone.
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